A 3-part series of TV spots featuring physicians (Joseph Espat, Steven Katz, Vincent Armenio) from the Roger Williams Cancer Center. In addition to production and post-production services, our pre-production process covered brand strategy, marketing goals, and creative approach, as well as scripting and location coordination. The commercials principally aired on local television affiliates (NBC, CBS, FOX, ABC, COX, etc.), but were also modified to be used for radio spots, and integrated into social-media platforms and public video displays in hospital waiting areas.